William So is one of Hong Kong's most innovative and influential photographers. He is also a member of THE HONG KONG INSTITUTE OF PROFESSIONAL PHOTOGRAPHERS. 

His spectrum of professionalism is identified across industries from advertising, fashion and beauty.

William has been awarded by "THE HONG KONG INSTITUTE OF PROFESSIONAL PHOTOGRAPHERS 2007", FASHION AWARD IN "PHOTOGRAPHY MASTER CUP 2007", ADVERTISING SILVER AWARD ON SHANGHAI "SHOOTING AWARD 2008", rated TOP PHOTOGRAPHERS WORLDWIDE by "ARCHIVE 2009", received GOLD AWARDS for PRINTS AND POSTERS CAMPAIGN of the "KAM FAN AWARDS 2009".

His videos received the Kam Fan Awards for Silver Best ONLINE ADVERTISING VIDEO in 2009, Bronze for USE OF BRANDED CONTENT, EXPERIENTIAL, SPONSORSHIP AND EVENTS AND MERIT FOR VIRAL (FILM), SOUND EFFECT & USE OF MUSIC and, BEST INTEGRATED CAMPAIGN in 2010.

William has since been directing short films and TV commercials in both HONG KONG and TOKYO.